I was watching the Six One news during the week and the top story was the commencement of the war crimes trial of Ratko Mladic who is accused of committing war crimes in the former Yugoslavia.
The lead prosecutor at this international criminal tribunal for the former Yugoslavia has an unusual and recognisable (to me) surname as it is my mother?s surname. So after the news I Googled the prosecutor?s name and buried on page 4 or 5 I found an email address for him.
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I sent him an email and within hours received a reply from him confirming that yes, indeed, his father and my mother are first cousins.
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Fast forward to this morning and as I write this I have just heard an account on the radio of how Colm O?Regan, an Irish comedian, lost his iPhone in a shopping centre car park. The finder of his phone brought it home, connected it to her computer, found O?Regan?s name as the owner, Googled his name and sent him a message on Facebook to say she had his phone.
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Both of these incidents demonstrate the power of the internet to allow people and businesses to connect.
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The greatest internet marketing I have learned is that the internet is one, very big connection machine.
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Facebook, Twitter, Google search, search engine optimisation, LinkedIn, Pinterest, websites, blogs, social media etc. are all just different ways to connect.
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Because the power of the internet when trying to market your business on the internet is the power it gives you to connect with your potential customers and audience.
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If promoting your business on the internet threatens to be an overwhelming and confusing prospect always remember that the internet is just one, big connection machine.
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