Advanced Micro Devices this week announced a great investment in CiiNow, a provider of cloud gaming technology that enables game publishers, retailers and carriers to make use of cloud computer game market. AMD Ventures has invested in a technology provider building middleware for a cloud gaming solution that allows service providers to provide streaming of video games via the Internet.
The cloud gaming industry, that has been once regarded as technologically impossible, has become disrupting the gaming market for both consumers and game publishers as increasing numbers of casual and hardcore gamers are making the jump to doing offers online. CiiNow addresses this trend with all the first cloud gaming solution powered by AMD Radeon graphics that gives a cheap, end-to-end solution which includes the entire suite of required hardware and software components. CiiNow delivers a high-speed, low latency, streaming solution with up to eight HD streams per server blade, and up to 272 HD streams per server rack for HD quality game streaming instantly from your cloud for ubiquitous game streaming across all subscribers, devices and access technologies.
Using the investment and strategic collaboration facilitated by AMD Ventures, AMD and CiiNnow will continue to work jointly to enable the very best online gaming experience possible by way of a vibrant worldwide developer ecosystem and differentiated hardware.
CiiNOW is on the cutting-edge of gameplay streaming technology, and it is clear we share a similar vision to push the cloud gaming industry forward and ultimately supply the best gaming experience. AMDs investment signifies our mutual drive to liberate gamers from todays constraints and move us to the next era of digital content, said Manju Hegde, corporate vice president of heterogeneous applications and developer solutions at AMD.
To help advance cloud gaming, CiiNow has announced the general availability of its gaming solution which supplies a fresh, high-speed platform powered by AMD Radeon graphics. CiiNow provides all components necessary to create real time streaming service, from a flexible HTML5 UI to streaming technology for that data center. CiiNows GFX and HybridGFX technology (patent pending) transmits compressed graphics commands (lossless) for maximum utilization of existing servers within data centers. The companys patent-pending hardware and server management technology happen to be architected for scale, cost and ease of service deployment, making it easier than ever for game publishers and companies to satisfy consumer need for high-quality online multimedia services and entertainment.
CiiNow improves the flexibility of cloud distribution by enabling streaming from cloud to target nearly all PCs, phones, tablets and STBs to really make the streaming service ubiquitous across all subscribers, devices and access technologies.
Game publishers, retailers and carriers will have a technology solution they could employ to supply a best-in-class cloud gaming solution because the industry continues to transition from physical media to digital distribution, said Ron Haberman, chief executive officer and co-founder of CiiNow.
Tags: CiiNow, AMD, Radeon, ATI, Southern Islands, GCN
Source: http://www.chirana.biz/?p=1467
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